STANCE - Print Advertising Campaign
Stance is a brand for well-designed, high quality socks. The purpose of this campaign is to expose the unexpected, bold people who wear Stance. For example, the celebrity, ballerina, and business man in these photographs still wear Stance even in occasions where colorful socks aren’t usually being worn. Having Stance is absolutely necessary no matter who and where you are! The taglines on these prints read:
“Personality comes in a pair”
“Originality comes in a pair”
“Audacity comes in a pair”